Last week we briefly touched on how brand journalism and other content strategy tactics were taking over from the traditional news values of a journalist. If you have read last weeks' post, abandoned all hope, thrown your copy of The Universal Journalist in the bin and vowed to never even look at a journalist again, then we're afraid you've jumped the gun, because journalism is not going down without a fight.Traditional SourcesWhilst most of the daily newspapers in the UK, like The Daily Telegraph, The Sun and numerous others experience dwindling paper sales over the course of a few years, there has been a surge in other print publications. Newspapers like The i (currently 30p) and in Scotland The National (50p) are relatively young in comparison to established names such as The Daily Post or The Times.Like any product, it would appear that cost plays a significant role in the sales...
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