Almost everyone in the world of business will have heard of content marketing. In fact, if every business got a dollar for each time they heard the phrase “content is king”, they’d most likely be multi-millionaires by now.
However, there is no doubt that as popular as content marketing is getting more common, it isn’t easy. While it doesn’t cost millions to have good content marketing, it takes time, effort, good editing and strong writing skills to install an effective content marketing system. Take it from us - it doesn’t just happen.
But the question is whether it’s becoming more difficult for firms to create their own content and be masters of their content strategy? The simple answer would be yes. Yes, it is.
The simple fact of the matter is that good content works in ways that advertising simply cannot. By reading something eye-catching or engaging, readers are exposed to your brand, without even realising it. While many see advertisement as a way to shove a message down people’s throats, content marketing engages them and brings them in by relating to their interests.
Advertising often feels forceful (Google the Go Compare guy if you don’t believe us), whereas content marketing is much more subtle, gentle and often, more effective. By making the reader want to view your content you are exposing your own business without pressurising the reader.
As more firms realise the importance of content marketing, they are moving away from the stop-start approach many of them currently take. The issue for many businesses is that although they try to adopt a content marketing approach, many rush into their policy rather than planning ahead and strategically thinking about what can be done.
Content marketing is not as simple as merely writing aimlessly, but requires focus on what your customers want and what can lead to the growth of your business and a rise in inquires. The idea of posting and hoping that the article or blog gains traction is long gone. Firms are increasingly realising that it’s the quality content that is important. In this information-rich world, as more firms work out what is working for them and how to grow their digital presence, it becomes even more difficult to stand out from the crowd.
That is where our team of expert legal writers and marketing experts can help.
By outsourcing your content marketing you are ensuring that your content is optimised, is of the highest quality and being managed by a team of expert content marketers who will make sure it reaches the right audience. This in turn boosts your creditability and visibility, which can lead to your firm leaving competitors behind.
While some law firms write what they can, when they can, others that outsource their content are moving ahead with a well-planned and well-executed digital media strategy. Good content leads to more exposure and a larger digital presence, which in turn leads to more brand exposure and trust.
At Curated Media, we specialise in creating the best legal content for our clients. We believe that by getting to know them, we can gauge what they need to develop their legal business online, and what they expect from their content marketing strategy. By getting to know our clients and their goals, we can tailor the content to suit their needs. The legal sector is fiercely competitive with only a few well-established and trusted names. The digital market represents a whole new chapter for many legal firms with a much wider audience suddenly on their doorstep.
With so many competitors online, it is important to stand out. As more and more firms develop their digital strategy and gain a foothold in the digital market, it is more important than ever to have a strong digital presence and an appropriate content distribution strategy.
If you would like some help to nurture your own content, Curated Media can help. We work with lawyers and law firms to help fulfill their online content needs. Our team of experienced writers, lawyers, online marketers and web developers have the practical knowledge to curate, as well as create.