What Can Law Firms Learn from SpaceX?

What Can Law Firms Learn from SpaceX?

SpaceX – the first private space transport company to successfully launch, orbit and recover a spacecraft – is changing space travel, commercialising and revolutionising the industry; it's innovations challenging the old school and injecting some healthy competition. But this isn't all down to good old capitalism or free economics; it's also an example of how a company's underlying ethics, vision and culture, and its founder’s personality, can stamp itself on public consciousness – something lawyers and law firms can take inspiration from when thinking about how to market themselves in the modern world and improve their brand’s equity.

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