Curated Media

SpaceX – the first private space transport company to successfully launch, orbit and recover a spacecraft – is changing space travel, commercialising and revolutionising the industry; it's innovations challenging the old school and injecting some healthy competition. But this isn't all down to good old capitalism or free economics; it's also an example of how a company's underlying ethics, vision and culture, and its founder’s personality, can stamp itself on public consciousness – something lawyers and law firms can take inspiration from when thinking about how to market themselves in the modern world and improve their brand’s equity.

Regardless of whether music is an issue of conformity, convention or contention for your business - you can’t deny its presence. Employees, employers, clients and connections will all have some form of relationship with music, and you can harness this relationship to build your brand and your business online.  Earlier this year, music streaming superstar Spotify introduced playlist targeting, allowing audience segmentation alongside video takeovers and sponsored sessions for brands. This targeting allows brands to track listener activity and music tastes. This means that brands can target their audience based on demographic (age group, gender, geography, language etc.), what they are listening to (playlist types, genres) and also how and where they are listening (time of day, device used).Spotify's chief revenue officer, Jeff Levick said in a company press release:"Our new targeting solutions based on rich behavioral insights combined with our global footprint in 58 markets give brands unprecedented ways to...

What do Nike, Apple, Coca-Cola, and Google have in common? Well apart from being some of the most successful companies in the world, they are also some of the most common household names in the world. Indeed, Coca-Cola, is according to studies, the second most recognised word across the globe, second only to “OK”.Becoming such a household name does not just occur, but rather it requires expert marketing, establishing a relationship with customers, understanding what’s driving your business, a decent logo and much, much more. The internet is littered with posts about becoming a brand and how brands can be built.At Curated Media we like to put a twist on things, so this week in our “Let’s talk about” series, we thought we would look at what happens when a brand changes and how the process can be made simpler for your firm and more importantly, your customers. Today’s brand is...