I spend a lot of time talking to lawyers about the Internet. Quite often, usually at our first meeting, I will hear the comment: “We don’t get any business at all from the internet”. This is usually said in one of two ways; with pride or as a lament. Those who talk with pride believe their reputation alone brings them work, and thus they have no need of ‘internet work’. Those who speak with despair talk of their website never serving up business opportunities, either through not being prominent online or the site being nothing more than an online brochure, which doesn’t in any way articulate their expertise and service offering.