Should your firm’s digital agency be sector specific?

Law Firm Digital Marketing
Curated Media and sister company Moore Legal technology is unique in that few other agencies do what we do: provide content and digital marketing services to the legal industry, and the legal industry alone. Our team is almost entirely made up of digital marketers with law degrees and many staff have worked as solicitors in previous lives. We know the profession inside out. It’s this first-hand experience coupled with more than a decade of marketing expertise that gives our clients the enhanced assurance that law firms need when choosing an agency. The range of services now offered as standard by full-service digital companies is vast: • Web design and development • Content marketing • SEO • SEM / PPC • Social Media Marketing • Email marketing … the list goes on. With so many digital marketing and communications agencies out there, all claiming to be experts in multiple sector areas...
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Beyond words: Create content with dynamism

Beyond words:
Create content with dynamism
legal web content
We extol the written word at Curated Media. Labouring over every sentence until we get it right is what we strive for. For many, that’s web content - the written word; especially so in terms of lawyers and law firms. Long-form evergreen content and insightful whitepapers effectively showcase expertise and knowledge, instilling trust in clients and respect from peers. High-quality, expertly written content is absolutely vital for the legal sector and so all law firms need a bespoke content marketing strategy in order to thrive - and ultimately survive - online. However, it’s important to bear in mind that ‘web content’ doesn’t begin and end with writing. Anything the user sees and engages with when they arrive on a landing page is content. Wikipedia defines web content thus: “ … the textual, visual or aural content that is encountered as part of the user experience on websites. It may include...
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