Beyond words: Create content with dynamism

Beyond words:
Create content with dynamism
legal web content
We extol the written word at Curated Media. Labouring over every sentence until we get it right is what we strive for. For many, that’s web content - the written word; especially so in terms of lawyers and law firms. Long-form evergreen content and insightful whitepapers effectively showcase expertise and knowledge, instilling trust in clients and respect from peers. High-quality, expertly written content is absolutely vital for the legal sector and so all law firms need a bespoke content marketing strategy in order to thrive - and ultimately survive - online. However, it’s important to bear in mind that ‘web content’ doesn’t begin and end with writing. Anything the user sees and engages with when they arrive on a landing page is content. Wikipedia defines web content thus: “ … the textual, visual or aural content that is encountered as part of the user experience on websites. It may include...
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How Can Law Firms Succeed in Search?

How Can Law Firms Succeed in Search?
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Members of Team Curated offer some insights into key components that can help law firms improve their sites’ search ranking. Broadly, it’s about creating a site and content that appeal to users as much as search engines. Senior Content Strategist Emma Flood describes nurturing and growing your website for search through strategy and commitment: "Many people believe that succeeding in search is all about SEO wizardry, but this is only part of the story. Like most other endeavours succeeding in search is also about good old-fashioned hard work. When you build a website for your law firm, it is similar to setting up shop. You don’t simply put up an open sign and expect clients to find you, you still need to put in a great effort to find clients and attract their attention to your business. One of the best ways of attracting new clients in search is through...
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Why Law Firms Must Employ a Strategic Approach to Content Distribution

Why Law Firms Must Employ a Strategic Approach to Content Distribution
Legal content marketing
Effective Distribution is Key to Successful Legal Content Marketing  Creating and publishing high-quality legal content that speaks to your law firm’s target audience is just the beginning of the content marketing process. At the heart of any successful legal content marketing strategy is effective content distribution. By targeting the distribution of your content, you guarantee its amplification. All too often, law firms and lawyers take the time to create great blogs, in-depth articles and infographics, for example, yet neglect to strategically think ahead about how, where and when to position these in front of the people that actually matter. “Content is King but distribution is Queen, and she runs the household.” - Gary Vaynerchuck  Understanding how to properly leverage strategic distribution techniques is essential in ensuring that the time and effort you invest in your content marketing efforts is worthwhile. Furthermore, Google being the clever search powerhouse that it is, rewards...
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Legal Content: Held to Higher Standards by Google

Legal Content: Held to Higher Standards by Google
Google Legal Content Quality
As a lawyer, I am fully aware that the legal sector is subject to extensive regulation given the nature of the job and the importance of maintaining standards and professional integrity. So it shouldn’t really come as any surprise to lawyers to hear that legal content, when published online, is subjected to the most extensive scrutiny by Google, much more so than is the case for many other industries. Why does Google treat legal content differently? For all industries, Google is generally looking to show search results with websites that it deems to have authority and can be trusted. After all, when we search online we really only want to see sites that are trustworthy, usually from businesses or sites with general information that we can rely upon or do business with. Buying a pair of running shoes, though, is clearly of far less consequence than obtaining legal advice on...
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Ghostbusters: When ghostwriting works… and when it doesn’t

Ghostbusters: When ghostwriting works… and when it doesn’t
Ghost Writing Curated Media
There’s a ghoulish rumour going around that some law firms don’t write their content . Some firms employ ghostwriters to write content on their behalf. I hope we haven’t given you too much of a fright… Here at Curated Media, we have been startled by some even more terrifying divinations – that employing ghostwriters doesn't work as a marketing strategy. Instead of packing up shop, we're here to dispel this rumour, not only because we’re of the opinion that the right ghostwriter can bring a firm’s online presence to life … but also because busting makes us feel like Bill Murray. The Spectre at the Feast As we have heard time and time again, the purpose of online content is to give value to the site visitor, and ultimately convince the visitor that you are the right firm for them. Much of this content relies on giving the impression of...
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FAQs About Curated Media

FAQs About Curated Media
faqs
FAQs about Curated Media Outsourcing your content can be an exceptionally useful decision in the world of business, especially in the legal sector. By allowing experts to create high quality public facing content on your behalf, you’re still engaging with new and existing clients while freeing up members of the firm to focus on their fee-earning work. Today, we take you through some of the most frequently asked questions regarding our legal writing services, which will hopefully provide you with some insight into how content marketing can benefit your firm. Is Content Marketing that important? Good content can improve your visibility online, grow your brand and establish a relationship between your business and clients – so, yes, content marketing is important . By publishing fantastic content, you can acquire and retain clients and drastically expand your pool of potential fee-earning work. Why choose a specialist? As more firms chose to...
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