Meat-Free Marketing - Is the Digital World Changing the Way We Eat?

Meat-Free Marketing - Is the Digital World Changing the Way We Eat?
meat free week
In the age of rapid digitalisation, people now have access to more information than ever before. This allows us to make more informed decisions about our lifestyles, our health and the way we eat. The online food world is an ever-changing battleground, between the weight-loss community, the food-for-fitness junkies and, of course, those who advocate a meat-free lifestyle - it’s no surprise that the internet is a great influence on the food choices we make day to day. I haven’t yet used the term vegan or vegetarian because people who describe themselves in this way are only a small fraction of the meat-free marketing revolution. We now have: meat avoiders; meat-reducers; juicers; plant-based lifestyle advocates; plant-protein fasters; weekday vegetarians; and, many more in between. We also have ‘pegans’ which, after much research, I discovered are those who collaborate paleo and vegan in quite a vague way that I don’t fully...
Continue reading
  2453 Hits
2453 Hits