The Glasgow Effect - is keeping it local a good marketing strategy?

The Glasgow Effect - is keeping it local a good marketing strategy?
Glasgow
The internet could not disguise it’s outrage after artist Ellie Harrison set up the Facebook page describing her latest project “The Glasgow Effect”. This project involves Ellie not leaving the greater Glasgow area for an entire year, in order to “test the limits of a ‘sustainable practice’ and to challenge the demand-to-travel placed upon the ‘successful’ artist / academic.” The controversial part of this project for many, is that Ellie received a grant of £15,000 to undertake the experiment from Creative Scotland through the Open Project Funding Programme. The mob could not contain themselves, highlighting that many people in Glasgow never leave the area, and don't even come close to earning £15,000 per year, accusing Ellie of attempting to create “poverty porn”. The premise of Ellie’s project is that many artists and academics feel the need to move away to become successful. However in the world of content marketing, we...
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2087 Hits