The Glasgow Effect - is keeping it local a good marketing strategy?

The Glasgow Effect - is keeping it local a good marketing strategy?
Glasgow
The internet could not disguise it’s outrage after artist Ellie Harrison set up the Facebook page describing her latest project “The Glasgow Effect”. This project involves Ellie not leaving the greater Glasgow area for an entire year, in order to “test the limits of a ‘sustainable practice’ and to challenge the demand-to-travel placed upon the ‘successful’ artist / academic.” The controversial part of this project for many, is that Ellie received a grant of £15,000 to undertake the experiment from Creative Scotland through the Open Project Funding Programme. The mob could not contain themselves, highlighting that many people in Glasgow never leave the area, and don't even come close to earning £15,000 per year, accusing Ellie of attempting to create “poverty porn”. The premise of Ellie’s project is that many artists and academics feel the need to move away to become successful. However in the world of content marketing, we...
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When Curated Went to Turing Festival

When Curated Went to Turing Festival
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Last month, Team Curated and cronies went to the Turing Festival in Edinburgh to learn about the ins and outs of content marketing and digital technology. While all of us remembered our lunch money and permission slips, we also didn’t forget to take a few notes so that we could fill you in on the highlights and what really stood out from Turing 2015. Full Stack Marketing: Turing Festival 15 One of the most interesting speakers kicked off proceedings. Mark Johnstone, VP Creative at Distilled discussed how sometimes the most exciting ideas didn’t always pay off. He spoke of the importance of thinking about your audience and whether or not they would be interested in what you were creating. He provided us with two examples of when content had and hadn’t worked. One was a rugby infographic that very few people had time for. The other was an infographic on...
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