Curated Media

What do Nike, Apple, Coca-Cola, and Google have in common? Well apart from being some of the most successful companies in the world, they are also some of the most common household names in the world. Indeed, Coca-Cola, is according to studies, the second most recognised word across the globe, second only to “OK”.Becoming such a household name does not just occur, but rather it requires expert marketing, establishing a relationship with customers, understanding what’s driving your business, a decent logo and much, much more. The internet is littered with posts about becoming a brand and how brands can be built.At Curated Media we like to put a twist on things, so this week in our “Let’s talk about” series, we thought we would look at what happens when a brand changes and how the process can be made simpler for your firm and more importantly, your customers. Today’s brand is...