Curated Media

Last month, Team Curated and cronies went to the Turing Festival in Edinburgh to learn about the ins and outs of content marketing and digital technology. While all of us remembered our lunch money and permission slips, we also didn’t forget to take a few notes so that we could fill you in on the highlights and what really stood out from Turing 2015.Full Stack Marketing: Turing Festival 15One of the most interesting speakers kicked off proceedings. Mark Johnstone, VP Creative at Distilled discussed how sometimes the most exciting ideas didn’t always pay off. He spoke of the importance of thinking about your audience and whether or not they would be interested in what you were creating.He provided us with two examples of when content had and hadn’t worked. One was a rugby infographic that very few people had time for. The other was an infographic on the singing ranges of...