Regardless of whether music is an issue of conformity, convention or contention for your business - you can’t deny its presence. Employees, employers, clients and connections will all have some form of relationship with music, and you can harness this relationship to build your brand and your business online. Earlier this year, music streaming superstar Spotify introduced playlist targeting, allowing audience segmentation alongside video takeovers and sponsored sessions for brands. This targeting allows brands to track listener activity and music tastes. This means that brands can target their audience based on demographic (age group, gender, geography, language etc.), what they are listening to (playlist types, genres) and also how and where they are listening (time of day, device used).Spotify's chief revenue officer, Jeff Levick said in a company press release:"Our new targeting solutions based on rich behavioral insights combined with our global footprint in 58 markets give brands unprecedented ways to...
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