Legal Content: Held to Higher Standards by Google

Legal Content: Held to Higher Standards by Google
Google Legal Content Quality
As a lawyer, I am fully aware that the legal sector is subject to extensive regulation given the nature of the job and the importance of maintaining standards and professional integrity. So it shouldn’t really come as any surprise to lawyers to hear that legal content, when published online, is subjected to the most extensive scrutiny by Google, much more so than is the case for many other industries. Why does Google treat legal content differently? For all industries, Google is generally looking to show search results with websites that it deems to have authority and can be trusted. After all, when we search online we really only want to see sites that are trustworthy, usually from businesses or sites with general information that we can rely upon or do business with. Buying a pair of running shoes, though, is clearly of far less consequence than obtaining legal advice on...
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