Curated Media

You may or may not be familiar with the Danish concept of “hygge”. Until recently, neither was I. The term hygge (pronounced hue-gah) can be translated into English as “cosiness”, however it is more like a sense of being comfortable, encouraging wellness and treating yourself and others well.The Danes think of hygge as essential to getting through the winter months, creating an atmosphere of warmth, romantic lighting and minimalist luxury. However, hygge isn’t reserved for middle-class hipster types. Everyone is doing it. Hygge can be as simple as getting together for a comforting meal, lighting candles or settling into a warm bath. As much as we would enjoy it, it’s not quite practical to install a bath here at Curated simply for the purpose of bringing greater hygge. However, we are going to enjoy the little things this winter, and I’m making it my mission to bring as much Danish delight...

Modern work-life makes demands on much of our time, rarely stopping between 5 and 9. Client matters and the running of a business often plays a trump card, leaving content marketing and other brand nurturing projects discarded.But... it's these content marketing projects that will help provide your clients with useful and relevant information; which will, in turn, see them reward you with their business and loyalty. And you can be pretty sure that if you're not providing them with the information they need, then someone else is.So, if you find yourself pushing the weekly blog post down the priority list for the third week running, or you just can't think of what to write about, then some (or all) of these quick and easy content marketing ideas might help.1. Ask Your AudienceYou don't need to write all the content by yourself all the time. By posing a question to your audience...

Language isn't static. It's constantly evolving and adapting to reflect (or, in some cases, shape) cultural attitudes and social interactions. This is particularly evident online - the Internet is a social sphere, filled with written information that's constantly being shared, critiqued and repurposed.

While websites, search engines and social media are the vehicles for online communication, content is what's being transported - and the better the quality, the more it moves and the wider its reach. If you want to give your business a voice that's heard online then quality content is crucial. Search engines love engaging and unique content (so do we). They reward it by giving it prominence in search results, which means clients find you more easily. Engaging content also makes potential and existing customers feel loved. It shows them that you want to communicate and know how to share your knowledge.But a few obstacles can get in the way of having a meaningful online presence:Delivering engaging and unique content, and consequently a great user experience, is time consuming.Creating an effective strategy that makes sense of the online world is a science, as well as an art, that requires patience and expertise.This...