Ghostbusters: When ghostwriting works… and when it doesn’t

Ghostbusters: When ghostwriting works… and when it doesn’t
Ghost Writing Curated Media
There’s a ghoulish rumour going around that some law firms don’t write their content . Some firms employ ghostwriters to write content on their behalf. I hope we haven’t given you too much of a fright… Here at Curated Media, we have been startled by some even more terrifying divinations – that employing ghostwriters doesn't work as a marketing strategy. Instead of packing up shop, we're here to dispel this rumour, not only because we’re of the opinion that the right ghostwriter can bring a firm’s online presence to life … but also because busting makes us feel like Bill Murray. The Spectre at the Feast As we have heard time and time again, the purpose of online content is to give value to the site visitor, and ultimately convince the visitor that you are the right firm for them. Much of this content relies on giving the impression of...
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FAQs About Curated Media

FAQs About Curated Media
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FAQs about Curated Media Outsourcing your content can be an exceptionally useful decision in the world of business, especially in the legal sector. By allowing experts to create high quality public facing content on your behalf, you’re still engaging with new and existing clients while freeing up members of the firm to focus on their fee-earning work. Today, we take you through some of the most frequently asked questions regarding our legal writing services, which will hopefully provide you with some insight into how content marketing can benefit your firm. Is Content Marketing that important? Good content can improve your visibility online, grow your brand and establish a relationship between your business and clients – so, yes, content marketing is important . By publishing fantastic content, you can acquire and retain clients and drastically expand your pool of potential fee-earning work. Why choose a specialist? As more firms chose to...
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A Day in the Life of the Social Team

A Day in the Life of the Social Team
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All of our writers have some degree of social media knowledge, with many managing both their own and work accounts. However, just in-case someone accidentally tweets a picture of a cat rather than an article, we also have a social team dedicated to the task of getting our clients’ content to the right audience . Having taken a look at what our writers get up to, this week we turn our attention to the social team and what a typical day at Curated Towers means for them. 09:10 - After all the angry writers (pre-coffee) have heard the kettle boil and had their cups filled with caffeine, the social team gathers for a discussion regarding current trends and the current state of our clients’ accounts. 09:25 - Following a brief discussion, they look ahead at what is to come throughout the day and take notes of what can be best...
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Why Are Some Law Firms Still Failing To Master Content Marketing

Why Are Some Law Firms Still Failing To Master Content Marketing
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Online marketing is all about content. Every content blog , research paper or expert on Twitter will try and slip in that “content is king” and that good quality content is the key to any online success . It’s been well known and documented by experts, yet, firms continually get content marketing wrong. How, in this Golden Age, are legal firms still failing to engage with clients online? Why Should Legal Firms Outsource Their Content? There is a serious issue when it comes to legal firms creating content - for many, simply getting content out there, no matter its quality or relevance, is assumed to be enough. Some firms update their sites with short, relatively meaningless and impersonal content, believing it to satisfy potential customers and show their site is up to date. This goes against all that we stand for at Curated Media. We believe in creating high quality,...
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Why is Instagram Good For Business?

Why is Instagram Good For Business?
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Instagram is associated with lifestyle bloggers, celebrities and taking pictures of your food  but can this important institution be harnessed for business marketing? If so, how do you amass a following on Instagram? How important is content , brand or engagement? We figured there was only one way to find out. A hotly contested competition saw a few members of the Curated Media team take to Instagram with shiny new Instagram accounts to see who could get the most followers. However, the real prize could be found  in  learning about one of the most underused social media tool in the business world. Every member of staff learned something valuable about the social media site, and about using it as a way of marketing a business or brand. This week we talk you through our Curated contest and analyse why Instagram may be the “unsung hero” of the content marketing world....
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How to Generate Blog Ideas & Find Relevant Content Topics

How to Generate Blog Ideas & Find Relevant Content Topics
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Writer’s block, blank page syndrome, burnout. All content creators will face one of these at some point. We were struggling to come up with an idea for our own content, until our struggle became our idea... Six Ways to Generate Ideas for Your Blog 1.Listen to your clients Just like when using social media, you can post and post to your heart’s content, but if you fail to follow trends and listen to the market, you may as well delete your account. When creating content, listen to the feedback of your clients, gauge from analytics what appeals to them. Most importantly, listen to the feedback. If someone gets in touch with a question, respond. If someone gets in touch criticising your writing style (maybe have a little cry) but then respond. Learn from their comments and use the feedback to improve your site. If you utilise the power of social...
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Social Media Trends in 2015: An Effective Use of #TheDress

Social Media Trends in 2015: An Effective Use of #TheDress
Social Media Trends 2015
Last week we talked about “The Dress” and the importance of trends . We are going to assume that vast majority of you reading this have some idea of what “the dress” is, but if you don’t know what it is and you've evaded #TheDress, congratulations. “The Dress” became a viral sensation by an optical illusion changing the colour of a blue and black dress to white and gold for some. Whilst news channels and 24/7 media feasted on what was an easy story, many companies immediately jumped on the bandwagon of trying to make “The Dress” part of their content marketing for the week. As we discussed in last week’s post, it worked for some but proved dangerous for others. As fun as it was last week poking fun at some terrible attempts of jumping on the dress trend, we thought it would only be fair to look at...
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A Plague of Plagiarism? How to Avoid Copying Content

A Plague of Plagiarism? How to Avoid Copying Content

The ethical concerns that are raised by plagiarism means those accused of dishonestly copying another's work rarely avoid public scrutiny and condemnation.

Actor Shia LaBeouf suffered a media storm following the release of a film bearing striking similarities to, and alleged direct lifts from, a Daniel Clowes comic. A law firm has also got into a spot of bother after legal journalist Joshua Rozenberg spotted the reproduction of other's writings, including his own, on their blog without accreditation.

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6 Quick and Easy Content Marketing Ideas

6 Quick and Easy Content Marketing Ideas
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Modern work-life makes demands on much of our time, rarely stopping between 5 and 9. Client matters and the running of a business often plays a trump card, leaving content marketing and other brand nurturing projects discarded. But... it's these content marketing projects that will help provide your clients with useful and relevant information; which will, in turn, see them reward you with their business and loyalty. And you can be pretty sure that if you're not providing them with the information they need, then someone else is. So, if you find yourself pushing the weekly blog post down the priority list for the third week running, or you just can't think of what to write about, then some (or all) of these quick and easy content marketing ideas might help. 1. Ask Your Audience You don't need to write all the content by yourself all the time. By posing...
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Writing Online Content Clearly and Simply

Writing Online Content Clearly and Simply

Language isn't static. It's constantly evolving and adapting to reflect (or, in some cases, shape) cultural attitudes and social interactions. This is particularly evident online - the Internet is a social sphere, filled with written information that's constantly being shared, critiqued and repurposed.

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Why is Content Important?

Why is Content Important?
Low quality content, poorly transported
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While websites, search engines and social media are the vehicles for online communication, content is what's being transported - and the better the quality, the more it moves and the wider its reach.   If you want to give your business a voice that's heard online then quality content is crucial. Search engines love engaging and unique content (so do we). They reward it by giving it prominence in search results, which means clients find you more easily. Engaging content also makes potential and existing customers feel loved. It shows them that you want to communicate and know how to share your knowledge. But a few obstacles can get in the way of having a meaningful online presence: Delivering engaging and unique content, and consequently a great user experience, is time consuming. Creating an effective strategy that makes sense of the online world is a science, as well as an...
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