Ghostbusters: When ghostwriting works… and when it doesn’t

Ghostbusters: When ghostwriting works… and when it doesn’t
Ghost Writing Curated Media
There’s a ghoulish rumour going around that some law firms don’t write their content . Some firms employ ghostwriters to write content on their behalf. I hope we haven’t given you too much of a fright… Here at Curated Media, we have been startled by some even more terrifying divinations – that employing ghostwriters doesn't work as a marketing strategy. Instead of packing up shop, we're here to dispel this rumour, not only because we’re of the opinion that the right ghostwriter can bring a firm’s online presence to life … but also because busting makes us feel like Bill Murray. The Spectre at the Feast As we have heard time and time again, the purpose of online content is to give value to the site visitor, and ultimately convince the visitor that you are the right firm for them. Much of this content relies on giving the impression of...
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