Curated Media

Instagram is associated with lifestyle bloggers, celebrities and taking pictures of your food  but can this important institution be harnessed for business marketing? If so, how do you amass a following on Instagram? How important is content, brand or engagement? We figured there was only one way to find out.A hotly contested competition saw a few members of the Curated Media team take to Instagram with shiny new Instagram accounts to see who could get the most followers. However, the real prize could be found  in  learning about one of the most underused social media tool in the business world.Every member of staff learned something valuable about the social media site, and about using it as a way of marketing a business or brand.This week we talk you through our Curated contest and analyse why Instagram may be the “unsung hero” of the content marketing world.An Introduction to InstagramInstagram is an...

Last week we talked about “The Dress” and the importance of trends. We are going to assume that vast majority of you reading this have some idea of what “the dress” is, but if you don’t know what it is and you've evaded #TheDress, congratulations.“The Dress” became a viral sensation by an optical illusion changing the colour of a blue and black dress to white and gold for some. Whilst news channels and 24/7 media feasted on what was an easy story, many companies immediately jumped on the bandwagon of trying to make “The Dress” part of their content marketing for the week. As we discussed in last week’s post, it worked for some but proved dangerous for others.As fun as it was last week poking fun at some terrible attempts of jumping on the dress trend, we thought it would only be fair to look at some examples of fantastic...