Is There a Business Case for Law Firms Using Instagram?

Is There a Business Case for Law Firms Using Instagram?

Most people associate Instagram with young people, celebrities, and bloggers. However, what is often overlooked is the business case for using the social media platform, and whether it is an appropriate tool for professional industries such as the legal sector. The social network boasts a community of 150 million users. Users that are well informed, and highly attune to brand identity. If you have been wondering whether your firm should delve into the world of Instagram, you are not alone. In fact, some major firms have already begun to harness the photo-sharing platform to shake the image of the law firm as being unapproachable and intimidating. Firms choose to display ‘behind the scenes’ photos of law firm staff and their interests, to show the softer side of their business.   This post looks at why so many large brands including law firms and other professional services are now using Instagram to promote their brand and also how the platform could be utilised to win business for your law firm. 

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Why is Instagram Good For Business?

Why is Instagram Good For Business?
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Instagram is associated with lifestyle bloggers, celebrities and taking pictures of your food  but can this important institution be harnessed for business marketing? If so, how do you amass a following on Instagram? How important is content , brand or engagement? We figured there was only one way to find out. A hotly contested competition saw a few members of the Curated Media team take to Instagram with shiny new Instagram accounts to see who could get the most followers. However, the real prize could be found  in  learning about one of the most underused social media tool in the business world. Every member of staff learned something valuable about the social media site, and about using it as a way of marketing a business or brand. This week we talk you through our Curated contest and analyse why Instagram may be the “unsung hero” of the content marketing world....
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4729 Hits