Most people associate Instagram with young people, celebrities, and bloggers. However, what is often overlooked is the business case for using the social media platform, and whether it is an appropriate tool for professional industries such as the legal sector. The social network boasts a community of 150 million users. Users that are well informed, and highly attune to brand identity. If you have been wondering whether your firm should delve into the world of Instagram, you are not alone. In fact, some major firms have already begun to harness the photo-sharing platform to shake the image of the law firm as being unapproachable and intimidating. Firms choose to display ‘behind the scenes’ photos of law firm staff and their interests, to show the softer side of their business. This post looks at why so many large brands including law firms and other professional services are now using Instagram to promote their brand and also how the platform could be utilised to win business for your law firm.